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A Soda With Nothing?? What Zevia's Banishing GMO's Says About What We Want To Eat and Drink


 

In a move that seems to be harder than it will appear (there’s somewhat GMO something in a lot of foods where we don’t even consider it), Zevia, the quick growing soda company with the leafy pure sweetener very nearly right within the identify, has finished full freedom from GMO ingredients of any sort.  Zevia is also Not Simplest No Calorie, it’s made with out caramel  or any artificial coloring of any sort, it’s vegan, Kosher and gluten free. And Of Course, has none of those pesky GMOs.

They Have 17 flavors – with and without caffeine, all in recyclable aluminum cans and a few additionally in glass bottles,  – and a tonic.

It’s truly Now Not the GMOs themselves that give me and others the best pause.  It’s things like the Roundup herbicide that Monsanto Monsanto has genetically modified crops to resist. And unless any person from Monsanto is willing to frolic together with his kids in a field totally sprayed, or sip from a pitcher of it, I’ll do what I Will Be Able To to keep myself and any individual I care about as a long way away as possible.  Right Here’s somewhat something science says on the matter;  http://www.reuters.com/article/2013/04/25/roundup-well being-find out about-idUSL2N0DC22F20130425. I’ll additionally look forward to the day when these big corporate entities stop spending major greenbacks to block any law that would require or even allow labeling.  It there’s nothing unsuitable with it then why Now Not say what’s what? And now they’ve introduced Any Other critical chemical to the mix to care for the tremendous weeds that Roundup has engendered.  Some Other bad idea.

Mainly, GMOs in a lot of agribusiness are just about a failure.  Extra sustainable strategies of More considerate  farming have proven to be, in the long run, More productive and frequently cheaper.  It’s referred to as Front loading income.  It used to be known as stealing from the longer term but I find that too harsh and judgmental.  Front loading is when you get a lot of speedy or shorter term profits but go away a multitude for the following technology, or the one after that.

**FOR USE WITH AP LIFE** Low-calorie drinks from Virgil’s and Zevia use stevia, a no-sugar sweetener derived from a South American herb, is viewed in this Sunday, Jan. 20, 2008 Picture. (AP Picture/Larry Crowe)

So, back to soda.  General, gross sales are in decline, the food regimen category is under siege from new research that means it’ll in truth be associated to much more weight problems, and all of the whereas there’s nonetheless a robust affinity for that friendly, familiar soda expertise.  Enter Zevia.

Style apart, is this a winning gap filler while we look for different Extra appealing quenchers?  Is it a bid for buyout with the aid of the enormous guys wanting to hold the field?  Or is it a new class all its personal?

Best time will tell.  Me?  I’m having a glass of seltzer with a squeeze of lemon.



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