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AMC backs down from proposal to allow texting in movie theaters

AMC Is Not Going To be permitting texting in movie theaters after public outrage at a proposed concept.

“We Have heard loud and clear this is a idea our audience does now not need,” AMC Theatres CEO Adam Aron stated in a observation Friday.

Aron in the past informed Selection throughout CinemaCon that the nation’s greatest cinema chain was making an allowance for a metamorphosis to deliver more millenial shoppers. One chance, he suggest, is to permit cellphone use all over some screenings.

“Whilst You tell a 22-year-previous to turn off the telephone, don’t break the movie, they hear please bring to an end your left arm above the elbow,” Aron told the journal. “That You Can’t tell a 22-yr-old to turn off their cellular phone. That Is not how they are living their life.”

Imaginable options integrated cellular-pleasant sections in theaters or, more possible, to designate specific auditoriums for cellphone use.

Some social media users misinterpreted Aron’s comments as that means all AMC movie theaters had been already going forward with the plan, and overtly complained. A ballot in a similar fashion found that Eighty Five percent of readers agreed texting will have to now not be allowed in theaters.

Regal Leisure, which operates the Syracuse space’s greatest film theaters, similarly obtained backlash in 2012 when it advised it will loosen its restrictions on phones. Regal by no means made any modifications to its coverage.

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