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Big data and elections: The candidates know you better than you know them

With the presidential nominating conventions looming, the candidates are getting ready to add to the loads of millions they’ve already spent to let you know about themselves — However most effective what they need you to know about themselves.

In The Meantime, They’ve ALSO been spending thousands and thousands of bucks gathering details about you — and you have no say in what’s accrued.

Which Means that, in the Generation of massive Data, if you’re a potential voter, they comprehend much more about you than you recognize about them.

The Will to know what’s going to turn a voter to, or from, a candidate shouldn’t be new, of course. Campaigns have been reducing up voters into pastime groups for decades — minorities, gays, blue-collar staff, soccer moms, the religious right, progressives, boomers, NASCAR dads, union members, retirees, the wealthy, plus a bunch of occupational teams ranging from well being care to law to the food and beverage industry.

They’ve been tracking vote casting historical past, political contributions and volunteer historical past as neatly.

But The data being amassed now is much more, as they say, “granular.” It contains social media — the whole lot from “pals” and “likes” on Facebook to YouTube views, LinkedIn profiles, task on Pinterest, Tumblr, Instagram and Reddit to who a person follows on Twitter, or who they retweet.

[ ALSO ON CSO: When tech journeys up presidential candidates ]

It includes magazine subscriptions, the types of automobiles or boats they own, where they retailer, charitable contribution history, memberships, where they reside, whether or not they rent or own a living, whether or not They’ve a trip home, enables and licenses, own a gun, and extra.

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