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Budweiser in big trouble?


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the european Union opened an investigation Thursday into world beer massive AB InBev to resolve if it has abused its dominant place in Belgium with the aid of hindering more cost-effective imports of its products from neighboring countries.

EU officers said there are suspicions the company, based in Leuven, Belgium, could also be pursuing a deliberate method to block imports of its beer from cheaper nations, together with France and the Netherlands, to the pricier Belgian market.

“AB InBev’s robust position on the Belgian beer market just isn’t a problem,” ECU Competition Commissioner Margrethe Vestager stated as she announced the probe. 

On The Other Hand, she mentioned, “keeping out more cost-effective imports of its beer from neighboring countries could be both against the pursuits of customers and anti-competitive.”

AB InBev spokesperson Korneel Warlop said the brewer “is fully cooperating with the eu Commission.”

In an e-mail to the Associated Press, Warlop mentioned, “It Could not be appropriate for us to touch upon the substance or attainable penalties of the continued investigation.” 

If the EU investigation finds the beer large responsible of fallacious-doing, it might fantastic the company as so much as 10 % of its world earnings– neatly over $Forty Three billion.



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