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Chobani, stop bug spray claims


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A federal Choose ruled on Friday that big apple-primarily based Chobani must cease running ads that declare Dannon’s rival Gentle Greek yogurt brand contains malicious program spray and chlorine and is dangerous to eat. (AP)

Dannon has won the yogurt Advert struggle with Chobani.

A federal Decide dominated on Friday that ny-based Chobani should cease running advertisements that claim Dannon’s rival Light Greek yogurt brand contains trojan horse spray and chlorine and is risky to devour.

Dannon despatched a cease-and-desist letter to Chobani after it launched ads attacking Dannon Mild and Fit. Chobani then grew to become around and sued Dannon in US District Courtroom in Albany over the try to block its advertising.

Within The ads, Chobani claims its Chobani Simply 100 is the only One Hundred-calorie Greek yogurt with zero preservatives.

Chobani’s advertisements express a young woman lounging by means of a pool chair when she reaches for a cup of Dannon yogurt. A voice-over intones: “Dannon Mild & Match Greek in reality uses synthetic sweeteners like sucralose. Sucralose? Why? That stuff has chlorine delivered to it!”

The Lady scrunches up her face in disgust, ditches the Dannon Within The trash and picks up a container of Chobani Simply One Hundred Greek Yogurt sitting on a table to her right.

“Now, there’s Chobani Simply 100,” the voice over continues. “It’s the only 100 calorie Mild yogurt sweetened naturally.”

Choose David Hurd dominated that Chobani is free to continue to unfold its message concerning the price of selecting pure substances. It Isn’t, alternatively, free to disseminate the false message that sucralose renders Dannon’s products risky to eat.

Sucralose, the bogus ingredient at the heart of this dispute, is a “zero-calorie, non-nutritive sweetener” that has been approved via the Meals and Drug Administration for human consumption in view that 1999, Hurd wrote in his decision.

“Pool chlorine, on the other hand, is a colloquial time period for calcium hypochlorite, an impressive bleach and disinfectant that’s harmful if added to Meals or ingested.

But “this substance is assorted both chemically and practically from the chlorine atoms found in sucralose,” the Choose wrote.

Chobani’s “other challenged messages — that its products are ‘just right’ or that Dannon’s synthetic ingredients are ‘dangerous stuff’— are simply puffery concerning the superiority of its own natural products,” he introduced.

After profitable a preliminary injunction to forestall the advertisements, Paris-primarily based Meals large Dannon is now in the hunt for damages.

Chobani didn’t in an instant have a response to the decision.

This story firstly regarded In The big apple Submit.



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