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Kenya: Ghanaian Entrepreneur Expands Video Game Business

Picture: Leti Arts

Art from Ghanaian multimedia studio, Leti Arts.

Speaking on the ‘African Begin-Up’ programme aired on CNN Mr. Tawia who’s the founding father of Leti Arts, one of the vital continent’s best video game builders stated that he was investing into Africa’s digital economy, most just lately with a branch in Nairobi, Kenya.

Based in 2009, Leti Arts creates and develops on-line comics and cellular video games in response to African folklore.

Tawia explains to ‘African Start-Up’ how Leti Arts’ games can help aid within the schooling of the continent’s history: “Africa has a actually strong chance to vary our narrative, and that is what our African legends are going to do for us – convey our rich culture into the Twenty First century.”

Given That launching their first sport three years ago, The Corporate now employs eight full-time members of personnel, and is making an attempt to make their mark in an industry dominated With The Aid Of Western builders.

Tawia outlines Leti Arts’ strategy and the prospective challenges of growth to ‘African Start-Up’: “It Can Be an entire new business that We Are constructing. We imagine that gaming goes to raise the GDPs of most African countries when it’s embraced because everybody has a cell phone, everyone texts, smartphones are growing, middle-lessons are growing – gaming is the future.”

Regardless Of being aided By Means Of $100,000 bucks from a tech incubator, one of the most greatest challenges going through Leti Arts is picking out knowledgeable staff to appoint, as recreation construction is never taught in schools.

The Company is now coaching its personal builders, as Tawia explains to ‘African Begin-Up’: “I shouldn’t have any formal sport schooling. Self-taught, self-taught, It’s simply ardour. We Are the pioneers and we will be able to are living with that. However we need to create a structure for people who find themselves coming now.”

Leti Arts’ investment in Africa’s digital economy has been rewarded with an annual turnover of $One Hundred Sixty Five,000, which has allowed for The Corporate’s growth into Nairobi. Lots Of Levi Arts’ income have come because of promoting add-ons to games and creating bespoke coaching video games for business and NGO purchasers.

Looking to the future, Tawia finds to ‘African Begin-Up’: “Our immediate plan is the game, ‘Africa’s Legend: Reawakening’, then the rest with observe from there, to in truth develop this franchise into a global franchise! I want to see DC and Marvel comics license some of our characters for his or her African films.”

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