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The new Fireball?

Jake Owen is crossing over.

No we don’t mean any other u . s . singer long past pop. The “Barefoot Blue Jean Evening” crooner is trying his hands at every other Southern craft—the artwork of making whiskey.

Owen is a accomplice within the newly released Beach Whiskey– a line of clear, flavored whiskeys meant for summertime sipping. For non-whiskey fans, the “cleaner” tasting spirit may match down more straightforward than traditional, o.k.matured types, says the singer.

“I mean it’s arduous to move available in the market and open up a bottle of darkish, you realize, root whiskey or rum, and when it’s hot outside,” Owen instructed

Beach Whiskey is available in three flavors—Unique, Bonfire Cinnamon and Island Coconut. Owen thinks his new spirit is more “approachable” for those who don’t essentially consider themselves big whiskey drinkers.

Although most people call to mind whiskey–or whisky– as a brown spirit, the liquor in truth gets its coloration after getting older in quite a lot of wood barrels. Owen’s spirit isn’t aged, rather it’s distilled from corn mash, then filtered and blended with totally different flavors to succeed in a spirit that can be sipped straight, on the rocks or made into quite a few summertime cocktails.

However does the world truly want more flavored spirits?

Coconut, says Owen, was an obtrusive choice for hotter months as a result of it reminds him of a piña colada. Cinnamon is hot—no pun intended—with Fireball Whisky flying off the shelves. However Seaside Whiskey has one benefit over its Canadian cousin.

Says Owen, “We’ve a 3rd much less sugar,” which lends itself to a less syrupy spirit.

Seaside Whiskey’s Original flavor is Forty percent ABV, Bonfire Cinnamon is 35 percent ABV and Island Coconut is 26 % ABV.  

Seaside Whiskey was released in Southern California and Florida prior this yr, with a nationwide rollout deliberate later this summer time.

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